Social Media consists of endless opportunities ... if you know how to use it. With millions of users in each social network, there are amazing benefits at an attorneys fingertips and more than enough helpful tips to make the most of those benefits. Here are a few to always keep in mind:
Networking. Every industry stresses the importance of networking and communicating with others in your field, attorneys are no different. While emails, seminars and even cocktails hours introduce you to others outside your circle, social media (especially Linkedin and Twitter) makes the "unreachable" all of a sudden, reachable. The "unreachable" can be anyone from the federal judge you're vying to clerk for, or the partner in an elite city firm who actively tweets mind boggling, albeit sarcastic, legal insight. Show an interest in what is relevant or important to another, and they will likely show and interest in you.
Marketing. With websites like JD Supra (a paid service that distributes legal content) attorneys are able to distribute content outside their normal boundaries. JD Supra can be connected to Facebook, Twitter or Linkedin and serves as an informational source to an network of over 100,000 attorneys. It enables you to share your own expertise in written or video form, serving as a great platform to promote expertise and educate others.
Twitter Search. Twitter search allows a user to not only find out what's relevant in the #legal world, but also allows you to find out who is relevant in the legal world. By searching key words, events or cases one can easily discover legal conversations and news that might not otherwise be found through a simple Google search. Twitter search is available to everyone and poses as a great starting point for articles, videos and overall connections.
Relevance. As mentioned in above, Twitter search helps you find out what and who is relevant. This concept also applies to your social media and what you post on different mediums. Tweets, blog posts, Facebook and Linkedin updates need to be timely, consistent and relevant. Combined with a knowledge of whatever the subject may be, relevance to current events or issues will help with marketing tremendously.
Education. As obvious as it sounds, social networks are the base for breaking news and what seems to be an unlimited source of educational information. With ed-tech apps, instantaneous updates and millions of diverse people posting these updates, social media as proven itself to be an unlimited educational source. Next time you're in a heated discussion over the new tax law, or current politics, think of where your founding arguments come from. More often than not, it stems from the internet and a post you saw on a colleagues Linkedin. Always remember your source.